Active ingredients in skincare are fantastic. I’m a regular user of retinol, Vitamin C, azelaic acid and niacinamide and have the photographic evidence proving the incredible impact they’ve had on my skin. Plus, there isn’t a dermatologist I know who doesn’t state these are ‘gold standard’ ingredients whenever I interview them.

However, though I might be a fan of the kind of functional, evidence-based skincare that slows the ageing process and, when used over time has a visible impact on the tone, texture and appearance of skin, I am also someone who likes the feeling of skin being quenched and hydrated.