Matte is back...
Remember the days when we'd squeeze half a tube of MAC Lip Glass onto our mouths to get mega-volume, high-gloss lips? Well there's no time for nostalgia. You want lips that are on trend? They need to be matte.
Here's why matte is having a moment when, let's face it, the trend is actually nothing particularly new. Current matte lip formulas have advanced so the wearer can achieve the lip-plumping fullness of a sticky gloss in a finish more comfortable than a stain or a drying long wear formula.
I'll reference Kylie Jenner Lip Kits - because the hysteria and sells-out-in-60-seconds phenomenon confirms that matte that makes our lips look full is what we really want... The good news is that you don't have to pay excessive import duties to get a good quality matte lip colour.
Here are 10 of the best that can be found on your nearest high street or via your favourite beauty website... Make that 11 because I've just discovered Lip Whips by Beauty Bakerie and they are particularly excellent also and deserve to be in this hot list!
(Links and prices in the images...)